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It and its three spin off services are now owned by Social Discovery Ventures.

According to Fortune, it experienced 220% growth in website traffic in 2012 and hired a new dating industry consultant as Chief Strategy Officer, Mark Brooks who claims the task of improving Anastasia Date’s reputation.

The agency has existed since 1993; in other words, they are already 18 years in the dating business.

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We all know that if the agency provides poor services, they will not susceed and go broke fast. However, there is still negative stigma about Anastasia published in The Guardian that points out that Anastasia does not guarantee its clients the definite opportunity of a relationship or marriage as one would expect ordering an item from Sears or Montgomery Wards.

In The Guardian article, Shaun Walker recounts his impression from his visit to the Ukraine with Anastasia International.

Here’s a look at how some of the free competition Downto Earth will be facing off with in the USA, UK, Australia and Canada.

The top free dating sites in the USA are currently: #1 Plentyoffish (#2 overall in the internet dating category in Dec ’09, #2 in May ’09) #2 Adam4Adam (#5 overall in Dec, #6 in May) #3 Date Hookup (#6 overall in Dec, #7 in May) #4 OKCupid (#12 overall in Dec, #14 in May) #5 Mingle2 (#13 overall in Dec, not in top 100 in May) #6 Match Doctor (#32 overall in Dec, #33 in May) #7 Web Date (#33 overall in Dec, #22 in May) #8 Friends Reunited uk (#41 in Dec, not in top 100 in May) #9 Woome (#46 in Dec, #79 in May) #10 Connecting Singles (#53 in Dec, #55 in May) And in the UK the top free dating sites are: #1 Plentyoffish (#1 overall in Dec, #1 in May) #2 Person (#2 overall in Dec, #13 in May) #3 Friends Reunited uk (#8 overall in Dec, #12 in May) #4 Smooch (#9 overall in Dec, #15 in May) #5 uk (#14 overall in Dec, #16 in May) #6 Profile Pic (#27 overall in Dec, #68 in May) #7 Flirtomatic (#29 overall in Dec, #36 in May) #8 OKCupid (#31 overall in Dec, #32 in May) #9 Speeddate (#44 overall in Dec, #71 in May) #10 Midsummers Eve (#53 overall in Dec, #43 in May) And in Australia: #1 Plentyoffish (#4 overall in Dec, #7 in May) #2 Person (#7 overall in Dec, #6 in May) #3 au (#22 overall in Dec, #32 in May) #4 Speeddate (#23 overall in Dec, #38 in May) #5 OKCupid (#27 overall in Dec, #30 in May) 90% of the top free dating sites in the USA and UK moved up rankings from May to December 2008.

Most of the men on the voyage to the Ukraine usually expect to have face to face contact with the women they had met online but instead may not even have a date.

Those who do have dates may end up spending huge amounts of money but fail to have a closer relationship after the visit.

The somewhat counterintuitive move is IAC/Match.com’s answer to Plentyoffish.com, a popular free dating site that was long run by one man out of his apartment (he now has an office and a small team).

Downto was started by Jacob Solotaroff who spent a year as the Director of Product Management and Member Integrity at Match.

Before the trip to meet the women that the men became acquainted with online, the men have paid Anastasia for communication services including email, live chat, video chat and their “” services.

The prices for services vary and are reportedly on a sliding scale.

This post was written by guest contributor Mark Brooks, an analyst/consultant whose blog Online Personals Watch summarizes the daily internet dating industry news.

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